Geographic Messaging Service
Wouldn't it be great if your mobile phone could tell you when a friend is close by or when you are close to a restaurant that your friend recommends? Or, how about getting specific advertising messages based upon your preferences and physical location? These are all examples of location-based mobile messaging. Geographic Messaging Service or, in short GMS , is a new media in mobile messaging, aimed at providing similar functionalities to its subscribers. It is the delivery of messages associated with a particular geographic region to subscribers, when they are in that region. It allows subscribers to leave or receive SMS or MMS where they matter. For example, you may perhaps “leave” a shopping-list near a super-market as a reminder and “receive” it the next time you in the vicinity of that super-market. Or, perhaps a coffee-shop selling overpriced coffee could send across discount coupons to your mobile when you enter the region. GMS basically builds on the existing SMS and MMS s...